AOR Direct, LLC is a full service direct response marketing company with a comprehensive set of integrated professional services that command results. Services are offered in the following areas:

Media Buying Planning & Management

AOR Direct has the strategic knowledge and relationships to provide you with the most cost effective television media delivering the best possible ROI for your campaign. With an unparalleled cable and broadcast portfolio, AOR Direct’s team has purchased more than $500 million dollars in infomercial media, generating well over one billion dollars in product sales. With a staff of direct response media veterans and seasoned account executives, AOR Direct has the resources to hit the ground running and deliver strategic media plans that drive results. As part of our hands on full service approach to media management, we also oversee these additional campaign aspects:

• Results Analysis & Reporting – As your media partner we become accountable for your daily results. Our results analysis process assists in media planning and allows us to be proactive in managing every single buy. We are then able to deliver detailed data back to the client on a day to day basis.
• Telemarketing – We assist with the selection and management of your telemarketing partner. From script review and evaluation to guiding sales conversion and upsell programs, our goal is to work with your telemarketer to further maximize your bottom line return. We also interface with your call center on a daily basis to ensure call schedules are in line with the media booked and call reports are received.
• Duplication Management – We will also help you choose a tape duplication company that best suits your needs. We will work closely with your dub company and keep track of tape orders and 800 number assignments.

A-Z Direct Response Consulting

As leaders in the direct response industry, our team specializes in facilitating every aspect of campaign set up. Our integrated and hands-on approach allows us to be your partner and walk you through each step of the campaign, from early stage product positioning and development to television roll-out and on to retail sales strategies.

As part of our full service integrated approach we will assist you in the following areas:

• Product Evaluation – We will fully analyze your product marketability and help create a price point that not only suits the product but best maximizes your potential for profit.
• Product Positioning – AOR Direct will guide you through the packaging and branding of your product or product line, giving the product the best chance to sell in a direct response platform.
• Creative & Production – Our goal is to assist clients in hiring the right production company that best complements their message, budget and timeline. Our involvement in the creative process also encompasses guidance in scripting, production and editing to ensure all is in line with the current infomercial and direct response sales marketplace.
• Media Funding – When the capital required to enter direct response is a barrier, AOR Direct has relationships with the most reputable sources in the industry to assist with upfront and even on-going media costs.
• Fulfillment & Merchant Account Set Up – Building and managing your operation infrastructure can be time consuming. It also requires years of DR and infomercial campaign expertise. We will help you find a fulfillment company and credit card processing vendor that will best suit your campaign needs.
• Web Optimization & Internet Advertising – As a complement and next step to your television media campaign, we will help you convert web visitors to actual sales. Through analyzing navigation patterns and developing creative content, AOR Direct will guide you in your web sales efforts.
• Public Relations – Our team will integrate added value strategies to your already successful media campaign. Through direct response public relations we can combine the low cost of editorial coverage with the high return of direct response marketing.
• After Market retail plans – An aftermarket sales plan is key and our team has the relationships and resources to align you with the right partners. We will assist you in developing your branding efforts that will drive continuous sales beyond your television media campaign.